LV Event Marketing

The Wolf Pack is a think tank, educator, and professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative.  serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

Face-to-face marketing is one of the fastest-growing and most powerful areas of marketing today, yet many organizations are challenged with understanding how to integrate live events into their marketing mix to create meaningful customer relationships that generate measurable business results. In addition, the myriad operational demands of staging live events requires wide and deep understanding of operations and logistics issues. To achieve lasting personal and professional competitive advantage, individuals and organizations must create and implement measurable strategies and tactics for staging successful event marketing programs.